FDCI to dedicate the first-day of AIFW AW’17 to ‘Handlooms and Textiles’ of India
March 9, 2017
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FDCI to dedicate the first-day of AIFW AW’17 to ‘Handlooms and Textiles’ of India

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New Delhi: The Fashion Design Council of India (FDCI) in keeping with its commitment to staying true to the Indian ethos will be dedicating the first day of the upcoming Amazon India Fashion Week AW’17, in association with Maybelline New York to the celebrations of indigenous handlooms and textiles. The event will be held from March 15-18 at the Jawaharlal Nehru Stadium, Lodhi Road.

Taking this further, in an attempt to pay homage to the unsung heroes- the weavers who spin magic, six shows with 71 style aficionados will translate their vision through heady ensembles on the first day of the fashion spectacle.

In the opening show, FDCI and The Handloom School – supported by Good Earth, will acknowledge the anonymous makers who create magic with thread, featuring insightful ensembles from 13 illustrated designers. Followed by a special show dedicated to Indonesian textiles and techniques, basis our partnership with Jakarta Fashion Week (JFW) to enable a cross-cultural exchange of designer talent between the two platforms. As the day progresses, veteran designer, Madhu Jain, will be celebrating 30 years in the industry as a craft revivalist and textile conservationist, along with Krishna Mehta known for bringing Maheshwari fabrics to the limelight.

Abraham & Thakore will highlight the irregularity of Indian textures, using pure Indian cottons that are either hand woven or hand printed. The day will also witness the ethnic inheritance of Jharkhand, in a never seen before partnership as AIFW’s ‘Partner State’. Celebrating ten years of Vogue in India, SARI-torial splendour of 55 modern day narratives of our traditional Indian drape will take the centre stage with the closing show for the day -‘Vogue presents Sari 24/7’.

On the announcement, Sunil Sethi, President, FDCI said, “The FDCI and its designers want to amplify creativity and infuse fresh energy through the medium of textiles and subtle minimalism, which have been a tour de force in the Indian design ideology. Like always, this year too, the event will be multifaceted, as we explore the nuanced processes behind the final refinement.”

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